PRESS Releases

LEGO Systems, Inc. ANNOUNCES NEW INTERACTIVE EXPERIENCE TOUR

May 10, 2017

LEGO® World of Creativity

-Show Will Travel to Five Cities in 2017, Beginning in Savannah, Georgia July 7-

ENFIELD, Conn. (May 10, 2017) – Kids and adults alike are in for a “bricktastic” adventure as LEGO Systems, Inc. kicks off the LEGO® World of Creativity tour. This new, hands-on LEGO building experience will tour the United States offering creative adventures for families across the country. LEGO World of Creativity will make five stops in 2017, launching in Savannah, GA July 7-9. Additional tour stops include: Albuquerque, NM (August 4-6), Tacoma, WA (September 8-10), Boise, ID (September 29-October 1), and Madison, WI (October 13-15). Tickets on sale now at worldofcreativity.lego.com. The tour will continue in 2018, with markets and dates to be announced at a later date.

Packed with innovative activities all centered around the endless possibility of the LEGO brick, LEGO World of Creativity gives children and parents a chance to imagine, build and play together. Featuring new interactive building activities, as well as proven family-favorite experiences, LEGO World of Creativity is designed for the whole family to explore the world through imagination and creativity. Families will be captivated by the variety of build and play experiences available in hands-on building zones, such as The Big City, where they can build custom LEGO vehicles and test them down race ramps, The Ocean, where they are invited to build sand castles on a LEGO brick beach, and Outer Space, where customized LEGO creations are put to the gravity test. Other building activities, games and challenges will round out each stop.

“We can’t wait to be back on the road to bring a brand new LEGO building experience to families,” said Vince Rubino, senior manager, event marketing for LEGO Systems. “We know how much families enjoy the time they spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO event experiences with a new slate of interactive activities centered on open-ended creative building that are sure to surprise and delight kids and adults alike.”

“We are thrilled to collaborate with LEGO Systems on the LEGO World of Creativity tour and we’re excited to bring the classic LEGO brick building experience to families across the country,” said Eddie Newquist, EVP and chief creative officer for global events company, GES. “With GES’ long history of connecting brands with the families who love them, we are sure that the LEGO World of Creativity tour will be a wonderful addition to the roster of official LEGO experiences.”

Seven sessions – each three hours in length – will be held at each tour stop over three days. The event requires a timed-entry ticket and visitors are encouraged to purchase their tickets early to ensure entry during their desired date and time.

Session times for each tour stop include:

Afternoon session                            5:00 – 8:00 PM (local time)

Morning session                               9:00 AM – 12:00 PM (local time)

Afternoon session                            1:00 – 4:00 PM (local time)

Evening session                                5:00 – 8:00 PM (local time

Morning session                               9:00 AM – 12:00 PM (local time)

Afternoon session                            1:00 – 4:00 PM (local time)

Evening session                                5:00 – 8:00 PM (local time)

Information regarding show schedule, venue, directions, event information, and tickets can be found at worldofcreativity.lego.com.

LEGO Systems Inc.

LEGO Systems Inc. is the North American division of The LEGO Group, a privately held, family-owned company based in Billund, Denmark, one of the world’s leading manufacturers of creatively educational play materials for children. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit the virtual LEGO world at www.LEGO.com.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer Products, National Geographic, Mary Kay, The Walt Disney Company and Tableau. GES' National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past eight years, and for the seventh year in a row Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For more information, visit www.ges.com.

LEGO, the LEGO logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. ©2017 The LEGO Group.

CONTACTS

PR Agency for GES

Jenn Joseph

The Encore Agency

602.329.8040 mobile

GES

Lea Antonio

Director, Marketing

lantonio@ges.com

818.638.5949 office

747.229.5585 mobile

LEGO Systems

Karen Nolan

press@america.LEGO.com

650.490.0608

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